Comfort Solutions™ has signed a new perpetual agreement with its Shanghai-based licensee to make, market and sell King Koil® mattresses throughout China and in new King Koil-branded retail stores the licensee plans to open in 2013.
According to Comfort Solutions’ president and COO Dave Roberts, King Koil-China is opening a third manufacturing facility to increase its capacity and to prepare to supply 50 new King Koil retail outlets next year. The licensee plans to establish a total of 500 stores across China over the next five years.
“King Koil-China has been an exceptionally strong and growing presence overseas since 2000, when the original license agreement was signed,” noted Roberts.
“The decision to create a ‘perpetual relationship’ and to begin leveraging the King Koil brand at retail demonstrates the high level of interest and trust in our name that exists overseas today.
“We’re very excited about this new partnership and about King Koil-China’s intention to significantly extend and expand the distribution of the brand in the years ahead.”
For more information, visit www.comfortsolutions.com.
About Comfort Solutions: Comfort Solutions is the sixth largest bedding producer in the U.S. and has 37 international licensees serving 80 countries. Under its “Never Stop Dreaming” brand message, the company markets multiple sleep collections including iMattress™, Laura Ashley®, Natural Response® and The Dr. Breus Bed®, in addition to King Koil products.