Comfort Solutions Signs License Agreement With Central American Mattress Manufacturer

 

Comfort Solutions announced today that the company has signed a license agreement with Grupo Diveco—the largest mattress supplier in Central America—to make and market Comfort Solutions®- and King Koil®-branded beds throughout seven countries that comprise the region.

Grupo Diveco made a local showing this spring of its new King Koil-branded products and point-of-sale materials.

Based in Guatemala City, Grupo Diveco supplies bedding to sleep shop chains, furniture and department stores across El Salvador, Honduras, Belize, Nicaragua, Costa Rica and Panama, in addition to Guatemala.  The dominant, 41-year-old manufacturer, headed by the Dimitrakis family, is also a major supplier to the region’s hotel and hospitality businesses and operates its own Sleep Gallery stores—the retail chain launched by the company in 2010.

“This is very much a ‘win-win’ situation for both parties,” noted Owen Shoemaker, who heads up international business for Comfort Solutions and serves as senior vice president of product development.

“We’re very confident of Grupo Diveco’s ability to manufacture and market our products throughout Central America,” he said. “At the same time, the company is looking forward to leveraging the worldwide awareness and reputation of the King Koil brand at retail and in hospitality markets across its expansive service region.”

Grupo Diveco operates a 250,000-square-foot production facility in Guatemala City and makes its own foams, springs and other key mattress components. The producer also manufactures its own Olympia®-brand mattresses, one of Central America’s top bedding names.

For more information, visit www.comfortsolutions.com.

About Comfort Solutions: The sixth largest bedding producer in the U.S., Comfort Solutions has 38 international licensees serving more than 80 countries. Under its new “Never Stop Dreaming” brand banner, the company markets multiple sleep collections including iMattress™, Laura Ashley® and The Dr. Breus Bed®, in addition to King Koil and Extended Life™ innerspring products.

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