As part of its ongoing U.S. expansion, Caber Sure Fit announced it will exhibit at the upcoming International Housewares Show in Chicago, marking the company’s first appearance at the show. Caber Sure Fit will showcase its award-winning Sneaky Sheets™ line as well as its popular DreamSerene™ collection of bedding protection products and QuickCover™ furniture protectors.
“This is one of the most renowned housewares shows in the U.S. and offers us an opportunity to bring Caber Sure Fit’s innovation in the furniture protection category to a new audience,” said Caber Sure Fit President and CEO Bernard Weinstein. “American retailers have responded very favorably to our range of products and it’s important that we continue the momentum we are experiencing. We are excited to introduce our collections at market to help retailers provide their customers with healthy sleep accessories.”
Sneaky Sheets is a complete sheet set, including a fitted sheet, top sheet, pillowcase and two coordinating waterproof pads called Sneaky Squares. Sneaky Squares’ surface features Caber Sure Fit’s Wet-Block Technology™, an absorbent middle layer that won’t leak, and Slip-Not, an anti-slip surface backing ensuring they don’t slip during the night. Made of the identical sheet pattern and material, Sneaky Squares lay on the top surface of the sheet, providing full coverage and discrete protection for the child’s bed. Since Sneaky Sheets protect the sheets and mattress, if a child wets the bed, only the square needs to be swapped out for a clean one. As an added convenience, Sneaky Sheets come packaged in a reusable waterproof laundry bag that can be used to store any soiled sheets and clothes until the next day.
Awarded the Toy Man® Seal of Approval for quality and innovation at the ABC Kids Expo, Sneaky Sheets are available in pink petal and blue denim. Sneaky Squares can also be purchased individually to use with existing sheets.
The company’s most popular brand, DreamSerene, will also make its Housewares Show debut. The collection includes a full line of pillow covers and mattress pads and protectors that ensure a peaceful and healthy night’s sleep. Each mattress and pillow protector features an Allergy Shield™, DreamSeal™ and exclusive Wet Block Technology™ – a “breathable” stain and waterproof barrier that defends against allergens, bed bugs and water damage. The DreamSerene line is offered in a variety of fabrics made from natural materials including terry, bamboo and eucalyptus. Responding to retailer desire for a larger merchandise mix, the line features tiered product categories – Good, Better and Best – to provide every customer with the precise items they’re looking for.
The QuickCover line consists of contemporary furniture protectors designed to fit chairs, loveseats, sofas and recliners. Available in three fabric colors, the plush covers feature a slip-resistant, waterproof backing that uses Caber Sure Fit’s patented Wet Block Technology™, an absorbent middle layer that won’t leak, to defend against from everyday wear and tear that occurs within the home. Featuring a removable, machine washable cover, the collection is popular with parents, pet owners, and people who want to increase the longevity of their home furnishings.
For more information, visit www.cabersurefit.com.
About Caber Sure Fit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company expanded operations into select U.S. regions.