Gary Garrison, a pioneer of the direct to consumer, roll-packed mattress category recently joined Blue Bell Mattress as its first vice president of e-commerce development. He will work closely with retailers to help them with their e-commerce initiatives.
“There is no one in the mattress industry today that has the wealth of real-world experience in the e-commerce industry as does Gary. His deep experience in direct sales will be invaluable to our retail partners as they develop direct-to-consumer platforms and become true omnichannel retailers,” said Mark Kolovson, chief executive officer of Blue Bell.
Garrison reports to Rebecca Gray, senior vice president of sales and marketing.
With involvement with roll-packed mattresses dating back to his 14-year tenure as owner and president of the direct-sales specialist, Maine Street Living, Gary brings a wealth of knowledge to Blue Bell.
Maine Street Living’s mattresses were sold under the InnerSpace and Envirotech brand names and were the first roll-packed mattresses on the market when they debuted on the HSN shopping channel in September 2001 with Garrison as the on-air spokesman.
Since March 2015, Garrison has been owner and president of High Point Consulting, a worldwide marketing and business consulting firm. Before launching Maine Street Living, he was president of area rug producer Rainbow Rugs for more than five years and manager of the New England dealership for Caterpillar Machinery for nine years.
“This is an exciting opportunity for me to help Blue Bell’s retail partners compete in the fast-changing e-commerce space,” Garrison said. “This company’s commitment to the success of its retail partners is second to none, and it’s critical that we help them grow in this crucial distribution channel.”
A resident of Scarborough, Maine, Garrison holds bachelor’s degrees from Raritan Valley College and the University of Southern Maine.
About Blue Bell Mattress Co.: Blue Bell Mattress Co. Inc., based in East Windsor, Connecticut, is the largest U.S. licensee of King Koil brand products. Blue Bell sells King Koil branded and private-label innerspring and hybrid mattresses to bedding and furniture retailers serving customers in nearly 1,500 store locations from Maine to Florida and the Midwest. The company is also a licensee of Natura World. Founded in 1928, the company has factories in Connecticut and Michigan totaling more than 340,000 square feet. Boston-based Landon Capital Partners, a direct private equity investment group of the Landon Trust, acquired a majority interest in Blue Bell in 2017.