BEDGEAR, the fast-growth PERFORMANCE lifestyle brand, has committed to donate 100 percent of its online sales on September 16th and $400,000 retail worth of bedding products to help the victims of Hurricane Harvey. The bedding donation of pillows and blankets will be split between the relief efforts of the Dallas Mavericks and BEDGEAR's Houston retail partners.
Leading the recovery effort, BEDGEAR’s “100% for Recovery” campaign will donate all online sales on bedgear.com to the Dirk Nowitzki Foundation, which in turn will benefit the families and children affected by Hurricane Harvey. Dirk Nowitzki has pledged to donate all proceeds from his Pro Celebrity Tennis Classic taking place on the 16th. Dallas Mavericks Owner, Mark Cuban, has also pledged to match the proceeds up to 2 million dollars. BEDGEAR will support the Dallas Mavericks in ensuring PERFORMANCE bedding essentials get in the hands of people in need as they begin the long rebuilding process.
“We are committed to working with our partners to support critical renewal efforts and help them rebuild communities that have been severely impacted by the hurricane,"said Eugene Alletto, CEO of BEDGEAR. "We want to do everything we can to ensure that displaced families are comfortable and have access to basic necessities like clean pillows and blankets. Given the magnitude of the damage, we will continue to assess efforts by our partners in the coming weeks and provide additional support to families and communities, process.”
For more information, visit bedgear.com.
About BEDGEAR: Founded in 2009, BEDGEAR invented the fast-growth brand of PERFORMANCE bedding for people that want more out of life. BEDGEAR is redefining the way people view sleep by offering personalized fit products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery while you sleep. With distribution facilities in the US and Asia, BEDGEAR is sold in national retailers throughout the US and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Red Sox and Dallas Mavericks alongside a history of professional athletes and sports teams, including the Denver Broncos.