In a move to enhance their vital sales staff, the company has named Paul Ciciarelli as vice president of sales - Americas. He will be overseeing bedgear’s high-performing sales organization. bedgear has grown every year since its inception and continues to lead the market through innovation within the brand and expanded nationwide marketing initiatives.
“I met Paul when we both started in the industry 20 years ago and have observed his professional development ever since,” said Eugene Alletto, Quarterback and CEO of bedgear. “Paul exhibits a tremendous understanding of merchandising, with a culture-based approach to leading a national team and emphasis on educating retail sales associates. Paul also demonstrates an aptitude for presenting personalized and customized consumer products in a process-driven way. All of these skills naturally lend themselves to bedgear’s vision of development and commitment to our retail partners.”
Alletto, who initially led sales for bedgear, has grown the company’s support team over the last three years to a strong bench of players, including Holly Adorno, national education director, Leslie Fulmer, sales manager - Central / Northeast regions, Adam Fain, sales manager - Western region. This is a new alignment of bedgear’s sales force, making room for the recent hire of John Vinson, who has been named sales manager - Central / Southeast regions. Vinson will be using his near-decade of experience in the mattress manufacturing and components sales industry to increase bedgear’s deep knowledge of their retailers’ business models and bring new insight to helping retailers drive both their mattress and accessories sales.
Alletto will be focusing his time on key strategic partnerships, as well as further developing the company’s newly-added U.S. factory in Rock Hill, SC, which currently has state-of the-art equipment and a staff of more than 70 people in a 150,000 sq.ft. warehouse and manufacturing center. The facility is currently under construction to evolve into a multi-functional space, including a gym, lounge, and large open-plan offices with fixed audio-visual links to the corporate and design offices in New York.
“Just as the consumers of bedgear performance bedding products are starting to lean more ‘Millennial’ and affluent, we feel our workspaces need to reflect that and provide the same degree of functional, lifestyle choices this consumer demands. People are my passion, so beginning to work more behind-the-scenes now gives me the opportunity to do what I love and build the legacy that will sustain bedgear’s growth and brand,” concluded Alletto.