Bedgear Performance Bedding has joined Arianna Huffington and the Huffington Post to help raise awareness to the country's most sleep-deprived population: college students. The #SleepRevolution College Tour is hitting over 50 campuses across the country, starting a national conversation around the importance of sleep. HuffPost will lead sleep fairs at 16 campuses and another 35 universities will organize sleep related events held by their students and college staff. The tour will feature panels and conversations with leading sleep experts, and sponsors from major brands will offer tangible tools and products to learn better sleep habits. Additionally, Arianna is giving students free copies of her new book The Sleep Revolution.
HuffPost is looking to help students embrace sleep as a performance enhancer rather than something that gets in the way of achievement and success. The #SleepRevolution Tour aligns perfectly with bedgear's non-profit, Sleep Fuel Foundation, whose mission is to inspire and educate students on healthy sleep habits. As an official partner of the college tour, bedgear will be setting up activations at University of Las Vegas, University of Minnesota and Ohio State University to meet students, faculty and staff. The booth will showcase a collection of bedgear back-to-campus items including performance mattress toppers, pillows and backrests as well as information on the complete line of performance bedding essentials. Bedgear is also donating 1,000 twin XL mattress protectors and 50 Fusion back rests to over 25 campuses.
For more information, please visit bedgear.com.
About bedgear: Founded in 2009, bedgear pioneered the category of performance bedding essentials, disrupting the traditional white goods industry and revitalizing specialty retail. With headquarters in Farmingdale,NY and a 150,000 sq.ft warehouse and manufacturing base in Rock Hill, SC, bedgear is a visionary developer of innovative products made from performance fabric technologies that provide a cooler, drier sleep environment, resulting in improved temperature regulation for better rest and maximum recovery.