To support continuous growth, global performance lifestyle brand, BEDGEAR, expanded its Public Relations Department by building a full in-house PR team. The robust team includesDirector of Public Relations, Faith Paris, Alison Hartman in the role of Senior PR Manager, Marisa Spano as PR Associate and Taylor Alletto as PR Assistant.
In Paris’ role as the Director of PR, she is responsible for overseeing the Public Relations Department and managing domestic and global communications efforts for the company. In order to build the BEDGEAR brand across various audiences, she ensures consistency in messaging within all marketing disciplines of the company. Prior to joining BEDGEAR, Paris led PR programs for Proctor & Gamble, Johnson & Johnson, Dannon, Kodak and Listerine. She will be reporting directly to Shana Rocheleau, VP of Strategy.
“I believe my background is very much aligned with BEDGEAR’s core values of fueling the active lifestyle, which not only reflects BEDGEAR’s mission but the direction of the brand’s positioning, said Paris, Director of Public Relations. “BEDGEAR has made a name for itself by redefining the way people look at sleep and I am excited lead a team that will help the company continue to build on its brand promise.”
As Senior PR Manager, Hartman oversees the day-to-day implementation of public relations and internal communications. A veteran media professional, Hartman began her career at Ogilvy & Mather and Hunter PR before moving in-house for BaubleBar and Nuts.com. She will manage PR activations promoting BEDGEAR’s events and sports partnerships in coordination with the brand’s overarching media strategies. In addition to providing managerial support and creative strategy, both Hartman and Paris will manage BEDGEAR’s international accounts and ensure that communications efforts are aligned with BEDGEAR’s vision and business goals. Hartman will be reporting directly to Paris, Director of Public Relations.
Spano, recently promoted to Public Relations Associate, will be leading the execution of media activities around BEDGEAR’s Performance Sleep Shop installations. She will also be proactively managing media relations efforts, helping to build visibility for the brand. This includes overseeing BEDGEAR’s award submissions on behalf of the company, its employees and innovative product offerings.
Alletto rounds out the team with a focus on internal communications and corporate social responsibility (CSR) initiatives. She is directly responsible for spearheading BEDGEAR’s latest CSR campaign and the research and development of thought leadership opportunities for senior management. She will also be providing needed support for media functions and events. Both Spano and Alletto will be reporting directly to Paris.
These hires are reflective of the year-on-year growth the company is experiencing. BEDGEAR's focus for 2018 is on growing its brand awareness as it launches more direct to consumer marketing initiatives. Paris’ team will drive this strategy and its impactful storytelling as the company continues to expand into new product categories and new markets.
“Having a cohesive, in-house public relations department is essential for implementing media strategies and maintaining consistent brand messaging as we continue to grow exponentially,” said Rocheleau, VP of Strategy. “I am thrilled to have such a focused and integrated communications team.”
About BEDGEAR PERFORMANCE: Founded in 2009, BEDGEAR is the rapid growth, global lifestyle brand of PERFORMANCE bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything!