While preparing for this issue of BEDROOM magazine, I am reminded that this month marks my second year at the helm as this magazine’s publisher. It’s been an amazing experience and one I could not have imagined during my first home furnishings market in High Point, NC slightly more than eight years ago.
In the past two years, we have seen impressive product launches, ranging from Serta’s iComfort and Spring Air’s Breathe mattress collections to E.S. Kluft & Co.’s Aireloom King 7x7’ mattress and Fabrictech International’s PureCare encasement programs, along with strong growth in accessory and adjustable base sales. This period also marked the introduction of more racy marketing approaches, such as Sealy’s “Whatever You Do in Bed, Sealy Supports It.” and The Better Sleep Council’s “Stop Sleeping Around” campaigns.
We have watched the industry begin its rebound from challenging economic times during which Serta out performed Sealy, making it the number one bedding producer in the United States, Spring Air Sommex Corporation rescued Natura World from the Canadian bankruptcy courts and Tempur-Pedic slashed its earnings projections for the first time in more than five years. Meanwhile, E.S. Kluft & Co. and others, who mostly sell higher-priced mattresses, experienced unpredicted growth, as has the newcomer in the specialty sleep producer, Pure LatexBLISS.
In BEDROOM, we have continued our tradition of covering current products and innovations, trends in marketing, and the latest information across the industry. But, we have also embraced change by introducing a new, more reader-friendly layout; launching a new website and social media presences on Twitter and Facebook; producing a digital edition that readers can share and publishing two annual Companies to Watch supplements. In addition, we took to the road to tour the Shifman Mattress Company, Gold Bond Mattress, Latex International, Pure LatexBLISS and Wright of Thomasville factories, along with a number of retail showrooms in the Chicago, San Francisco and Washington, DC areas.
I thank the industry I entered by chance and our dedicated publishing team, led by Kyle Harrington, BEDROOM’s associate publisher and Kate Vasko, the magazine’s managing editor, for helping me to grow the magazine over the past two years. I couldn’t be more pleased with what we’ve learned and done in the process or more excited about what’s to come!
Looking forward to the road ahead!