Back Page From The Publisher: Summer 2015

This summer marks an important anniversary for us here at Sleep Retailer. We’re proud to be celebrating two decades of advocating for innovative and inventive sleep products— and excited to unveil the first issue under our new name!

Since Dale and Melanie Burke-Reed first founded the magazine in 1995, the goal has always been to help sleep retailers succeed by providing them with the most up-to-date information about the latest bedding products and services. When we took over the publication a little over six years ago, we made sure to uphold this mission—designing each issue to be a one-stop-shop for retailers looking to stock their showrooms. When we decided to give the magazine and website a facelift to mark its 20th anniversary, we thought this would be the perfect time to update the name to better reflect those goals.

For this inaugural issue, we’re thrilled to spotlight Therapedic International—a company that we think exemplifies some of the best qualities of the industry. Over the past 50 years, Therapedic has carved out a unique niche of the market for itself as a local manufacturer with a global reach. The company recently made a big splash with an exclusive partnership with the iconic Tommy Bahama Home brand. With a full portfolio of handcrafted products, innovative technologies and eye-catching styling, Therapedic offers retailers the best of both worlds— making it a valuable alternative to the major bedding brands.

We also took a closer look into some of the most noteworthy industry buzzwords. Our Product Focus takes a look at the ever-growing “eco-friendly” segment, highlighting the wide-range of products that are currently available. From OMI and Naturepedic’s certified-organic mattresses to Shifman and Vispring’s traditionally natural options to Gold Bond’s first foray into environmentally-conscious components, there’s an eco-friendly option for every type of consumer. As “performance” bedding continues to gain momentum, we decided to delve a bit deeper for our Q&A feature. We went directly to the source, asking three leading manufacturers—bedgear, Reverie and REM-Fit—to define exactly what the words means for their brand. We took that a step further, spotlighting a variety of innovative “performance” bedding and technologically advanced materials throughout the rest of the magazine.

As we look towards the summer Las Vegas Market, we’re expecting to see a number of new products developed specifically with the retailer in mind. Manufacturers are successfully synthesizing different bedding categories to fill in the gaps of the market— further expanding their demographic reach and creating truly unparalleled options. OMI’s new OrganicPedic Earth Collection combines high-end luxury with 100% natural components, while Symbol’s new Unite program combines premium styling with value-oriented pricing. Other companies have expanded their accessories options to directly complement each mattress sale. From Dormeo’s new Octaspring topper to Tempur-Pedic’s dual-feel TEMPUR-Contour pillow to Forever Foundations comprehensive step-up program, these make it easier for retailers to increase their tickets.

It’s safe to say that the bedding industry has evolved quite a bit over the past 20 years. We’re glad to have had a front-row seat to all of the exciting changes, updates and transformations—and we look forward to many more years to come!

—Christopher Schriever

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