Category Archives: Q & A

Q&A: What Does Performance Mean?

As the number of high-tech mattress, sheet and pillow collections continue to grow, the latest buzzword in bedding is definitely “performance.” Offering a unique athletic or wellness story, these products provide consumers with tangible physical benefits—and retailers with the opportunity to successfully add-on to their mattress sales.
But the specific definition of “performance” bedding can differ...
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Cultivating a Cohesive Brand Identity

Consumer recognition can play an integral role in any retail environment. A number of mattress companies have made strategic branding decisions recently, developing distinct, recognizable identities. The benefits of which extend beyond the manufacturer to their retail partners, helping to boost perceived value, expand market reach and, ultimately, lead to higher sales. HOW DO YOU CULTIVATE...
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