Category Archives: Q & A

Q&A: The Boxed Bed Trend

With every passing month, the bed-in-a-box craze seems to be growing more ubiquitous. These new boxed offerings require manufacturers and retailers to rethink a number of different aspects of the full sales process: from product technology to digital marketing channels to delivery options and price points. But will this...
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Q&A: 2016 Predictions

With new advanced technologies and digital platforms now available, mattress buyers have more choice than ever before. Given that the bedding marketplace is changing so rapidly, we’re curious about where you think the industry is headed this year. From the big consumer trends to the new retail sales challenges...
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Q&A: Brand Partnerships

As the number of mattress brands continues to grow, more companies have begun looking outside the bedding market for new ways to stand out on showroom floors. For many independent manufacturers, strategic partnerships have become an essential marketing decision. Whether teaming up with well-known furniture brands, sports teams, public figures or TV shows, savvy...

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Q&A: Staying Relevant In Today’s Industry Landscape

As the retail landscape continues to change, it appears that the bedding industry is in the midst of a major evolution. From savvy social marketing to high-tech products to nontraditional and e-commerce distribution channels, many companies are starting to rethink the ways this industry has approached bedding design, manufacturing and sales.

How are you...

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