Category Archives: Product Focus

In-Store Resources and Tools

Many of today's consumers prioritize convenience and efficiency when making purchasing decisions, often turning to the Internet to research and buy products. As ecommerce brands capitalize on these new consumer behaviors, retailers are more challenged than ever to find creative ways to drive traffic into their brick-and-mortar stores. To address this need, manufacturers have developed new...
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Protectors: Sleep Solution Powerhouses

While today’s bedding shoppers are more informed than ever regarding mattress options, protectors are an important category that often get overlooked. Not only do these powerhouse accessories help to increase retailers’ tickets, they also protect a consumer’s mattress or pillow investment by keeping the manufacturer’s warranty intact. Although most protectors typically protect against fluids...

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The New Luxury Mattress Market

Photo credit: vispring.com

As sleep continues to evolve into a coveted status symbol, retailers are jockeying to get their share of the growing luxury bedding market—and manufacturers are providing them with a variety of options. These mattress brands focus on the tantalizing benefits of handmade quality and high-end, fashion-forward tailoring....

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The Problem Solving Powers of Performance Materials

Amidst the electronic glow of daily life, we often associate technology with apps and devices. However, bedding manufacturers have been incorporating technological advancement into the materials of their latest sleep products. And while the technology itself isn’t always easily visible, the effects are tangible. From copper, Tencel and Celliant to exclusive proprietary technologies, manufacturers...

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