Category Archives: Mattress

Southerland Unveils New Private Label Boxed Bed Program

As direct-to-consumer sales continue to grow within the bed-in-the-box category, Southerland is entering the category at the summer Las Vegas Market with its new iBnB Collection. The private-label program was designed to provide independent retailers with a competitive edge through custom branding opportunities. The six-model boxed bed collection includes all-foam and...

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