Category Archives: Marketing

Highlights from High Point Market

While not necessarily a focused bedding market, we returned to Washington excited by the High Point market. From redesigned pop displays, adjustable bases, pillows and gel mattresses to improved warranty programs, below are highlights from market. Gold Bond’s redesigned Premier collection offers quality, 2-sided inner spring coil bases at...
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Magniflex Unveils Updated Shop-in-Shop Program

Magniflex developed the new graphic Shop-in-Shop program to appeal to specialty sleep shops and larger furniture stores alike. The new program promotes their company’s quality and eco-friendly design. This Shop-in-Shop is offered in three different sizes which all include a stylish, customizable collection of Magniflex mattresses, pillows, accessories, display racks, wall art, carpets and other...
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Jamison Introduces New Mission

BRENTWOOD, TN—Jamison Bedding is coming to High Point with a new brand strategy and position—it’s first in many decades—that will serve as the umbrella under which the128-year-old producer and its products will be made, marketed and viewed going forward. The re-positioning of the iconic...
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Colonial Reports Dressed Beds Increase Sales

With brand strategy, sales effectiveness, and manufacturing expertise, Colonial LLC is much more than just an embroidery or Top of Bed company. Colonial, founded in 1982, helps manufacturers and retailers sell more mattresses. Colonial works with many manufacturers, from the...
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