Category Archives: Marketing

Simmons Bedding is Living Life Fully Charged™

This morning Simmons Bedding Company announced the introduction of a complete brand transformation, making a commitment to communicate directly with consumers and to provide them the brand promise of “Living Life Fully Charged™.” This new tagline sets the stage for the company’s upcoming advertising...
Read more

Paramount Sleep hosts Secretary of Commerce John Bryson

Following the president's State of the Union address, Paramount Sleep hosted Secretary of Commerce John Bryson to a talk about manufacturing and how the Commerce Department can help businesses build products here in America. [caption id="attachment_1546" align="alignleft" width="240" caption="Secretary of Commerce John Bryson & the Paramount team"] Read more

SSA Offers Free Environmental Glossary and Marketing Guide

The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Read more

Simmons President Tony R. Smith Assumes Marketing Function

Simmons Bedding Company, a leading provider of premium-branded bedding products, announced today that Tony R. Smith’s role, which currently includes responsibility for U.S. sales and Simmons Canada, has expanded to include North American marketing for the company. “I am very pleased to have Tony...
Read more