Category Archives: Marketing

Tips For Building A Successful Content Marketing Strategy

This article originally appeared in Sleep Retailer eNews on November 30, 2017

Digital marketing is a crucial part of any marketing mix. In today’s cluttered web space, it’s increasingly difficult for businesses to cut through the noise and reach their intended audience via display advertising alone. What prospective buyers want is to interact with or gain information from brands before they invest in them....

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The Power Of Post-Sale Customer Service

This article originally appeared in Sleep Retailer eNews on March 22, 2018
Two major retail giants are boosting their post-purchase services in the coming months in hopes of fighting back against the growing e-commerce competition. Walmart now offers home installation and furniture assembly from 2,000 of its brick-and-mortar locations —...
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