Category Archives: Marketing

STORIS Unveils Customer Experience Management Technology

STORIS has launched the latest addition to its Unified Commerce Solution, CXM: Customer Experience Management. CXM is an in-store technology application designed to empower retail sales associates to deliver exceptional customer experiences.
According to technology consulting firm, Gartner, CXM is “the practice of...
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Spring Air’s New Marketing Campaign Emphasizes Authenticity

As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company.   The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
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