Category Archives: Marketing

Analytics Made Easy

There’s no doubt that “analytics” has become the business buzzword du jour. While many big corporations may have the bandwidth to track their customers' each and every move, developing a comprehensive analytics strategy can seem like a daunting endeavor for smaller retailers. But it doesn’t have to be. For retailers looking to dip a toe...
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Low-Tech Ways To Influence Consumer Buying Habits & Improve The Customer Experience

While high-tech analytics are all the rage for improving business, not all retailers have the budget to invest in the data collection technologies needed to better understand their consumers. A recent study conducted by MIT student researchers Lennart Baarman and Tamar Cohen, under the guidance of Prof. Georgia Perakis, examined how more traditional methods of...
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