Category Archives: Marketing

E.S. Kluft Launches At Iconic London Retailer Harrods

Luxury bedding manufacturer E.S. Kluft & Company has partnered with Harrods to deliver its high-end brand of mattresses to consumers shopping the iconic, upscale London retailer. The Harrods’ presentation currently showcases five Kluft mattress models. “Harrods is one of the world’s most prestigious retailers and its commitment to customer service and delivering...
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Pleasant Mattress Chronicles Its Origins With New Video

As a continuation of its rebranding started last year, independent mattress manufacturer Pleasant Mattress has commissioned a storytelling video to highlight the company’s storied history, its compassionate culture and its manufacturing capabilities. The 13-minute video, housed on the company’s website, will be used to boast the company’s efficiencies, manufacturing prowess and...
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Tennis Icon Serena Williams is “Powered By Tempur-Pedic”

Champion athlete. Fashion designer. Entrepreneur. Philanthropist. Serena Williams embodies POWER, both on and off the court. What is fueling her power? Ten years of sleep on a Tempur-Pedic bed. Tempur-Pedic has announced that the brand is teaming up with the tennis icon to amplify its new “Tempur-Pedic Sleep Is Power” campaign. The partnership...
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Bedgear Builds Brand Awareness Through Creative Partnerships And Events

Centered on delivering superior sleep quality to enhance active lifestyles, Bedgear offers an array of sleep innovations with performance fiber technology to provide better rest and maximum recovery. Building on that idea, the company has developed an innovative marketing strategy that positions the brand alongside professional sports teams. As the “Official Performance Bedding Partner” for both...
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