The first brand of its kind, Thread Experiment designs home bedding dedicated exclusively to men. Launched in May 2015 by co-founders Greg Shugar, Justin Mikita and Greg Winner, the collection includes duvet covers, comforters, sham pillow cases and full sheet sets in a variety of color variations in linen/cotton blends, as well as printed and textured woven cottons. The designs embrace seasonal interpretations of menswear fashion trends at an attainable price point.
“We created the first ever home bedding line designed for men because every other home brand has ignored the male customer,” explained Shugar. “We think a man’s bedroom should be an extension of his personal style, so we wanted to give him options in patterns and colors that cater to his masculine sensibility.”
The company recently launched its second collection, which includes a collaboration with GQ’s Best New Menswear Designer David Hart and features a mix of nautical, geometric shapes and staple menswear prints in masculine colors. Comprised of five original duvet covers and comforters, as well as two new sheet sets, the collection is available in both 100% pure long-staple cotton as well as in a heavier linen/ cotton blend for the winter season. Ranging in retailer price from $98 for sheets to $168 for comforters, the collection is available in twin through California king sizes.
This comprehensive bedding line-up is manufactured in the Shandong province of China—where most of the world’s cotton now grows—in a vertically integrated, stateof-the-art factory that spins, weaves, dyes, prints, cuts and sews each product in 300 thread counts of 100% percale cotton. Using high-quality, thick threads of cotton, the company creates a soft, smooth and delicate sheet fabric that has a longer life span, as percale is known for both its longevity and its crisp feel. Each product goes through several rounds of quality control processes to ensure superior quality.
Thread Experiment is the newest category development from Shugar, Mikita and Winner, who have previously launched successful brands like The Tie Bar and Tie the Knot. A commitment to social responsibility pervades each project—with Thread Experiment donating a full bedding set to a homeless shelter or other place in need with the purchase of any full bedding set from its collection.