Thread Experiment Debuts New Room and Linen Spray

Thread Experiment has teamed up with The Motley to launch a unique new bedding accessory. After noticing a void in the market for masculine home fragrances, the two stylish brands joined forces to create the first room and linen spray formulated with men in mind.

Thread Experiment currently offers bedding collections of duvets, comforters, sheets and shams that embrace seasonal interpretations of menswear fashion trends in 100% pure cotton. The brand was co-founded in spring 2015 by entrepreneurs Greg Shugar, Justin Mikita and Greg Winner and has already become known for its commitment to bringing everyday style into the bedroom.

“We are thrilled to be able to expand our assortment to include an essential for every stylish home,” says Mikita. “We began paving the way for men to incorporate everyday style into their homes with our seasonal bedding collections, and we look forward to solidifying that evolution with The Motley.”

A premier online men’s grooming destination, The Motley has an extensive in-house fragrance collection that includes men’s colognes and a multitude of soy wax candles. This partnership will be the brand’s first foray into fragrances designed for bedding. Featuring notes of Italian bergamot, neroli and white woods, the new room and linen spray is handcrafted and poured by The Motley’s longtime perfumer Jacqueline Steele of Goest Perfumes in Los Angeles. It will be available in an eight-ounce size and will retail for $38.

“The Motley has always prided itself on being a go-to destination and resource for men’s grooming,” explained partner Darren Criss. “Being able to extend our fragrance line and partner with Thread Experiment to create a custom fragrance specifically for men’s bedding is something that we could not be more excited about.”

Visit threadex.com.

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