Building on last year’s successful launch of the TEMPUR-Cloud pillow, Tempur-Pedic is delivering the second phase of its new pillow assortment with the TEMPUR-Contour. With a new formulation of TEMPUR material designed specifically for pillows, this new three-model collection features an industry-first Dual Feel, incorporating firm material for neck support and soft material for head comfort.
The TEMPUR-Contour collection includes three unique pillow options, each retailing for $129 and designed specifically for a particular sleep position: the TEMPUR-Contour Side-to-Side, TEMPUR-Contour Side-to-Back and TEMPUR-Contour Side-to-Side Breeze. The company is also launching the TEMPUR-Essential Support pillow, which features a new feel for back and stomach sleepers at an attractive price point: a suggested retail price of only $79.
This innovative new collection was designed from a host of consumer insights. The company’s market research revealed that most customers shop for a pillow by the position they sleep in during the night—but they are also looking for an easy shopping experience. As such, Tempur-Pedic used anthropometric data and sleep science research to develop the contours of the pillows to ensure that each model works to enhance its specific sleep position. The curved design allows the pillow to work with how the body moves during sleep to offer uninterrupted sleep. With a ‘high’ side and a ‘low’ side, each model offers two profiles in a ‘one-size-fits-all’ pillow.
The TEMPUR-Contour collection provides a wide-range of benefits for both consumers and retailers. The sleep-position based models offer clear selling stories for RSAs and straightforward purchase options for consumers. By offering two profiles in one pillow, this new lineup reduces the SKU count and simplifies the process of fitting customers to the right pillow.
Tempur-Pedic is also introducing replacement covers for all the mattresses in our Contour, Cloud and Flex collections. The exclusive replacement EasyRefresh Cover can be zipped off and on in a flash, so consumers can always count on a fresh, clean mattress. Its smooth-gliding 360-degree zipper is easily accessed from any side of the bed, making it simple to wash or replace the cover as needed.
The company is also unveiling a new version of the EasyRefresh Cover with a built-in protector, eliminating the excess bulk of an additional protector layer that can fall off or move around. Sized to securely fit Tempur-Pedic Supreme, Elite and Luxe mattresses, the covers are easy to zip on and off and are machine wash/tumble dry.
For more information, please visit tempurpedic.com.