Seahawk Designs Inc. is making a two exciting changes to the Synergy System. At the Summer Las Vegas Market, the company will debut a first-of-its-kind headboard design for the popular line, available with the choice of interchangeable, upholstered panel options, and a variety of colors and patterns. Seahawk will also begin manufacturing the Synergy System in the same factory where its patented STO-A-WAY series is exclusively made, making it possible for smaller retailers to request combined containers with both products. These changes are part of the company’s strategy to appeal to a wider base of retailers and consumers.
“There is a practical element to our design as consumers will be able to change their bedroom décor without worrying about having to buy a new headboard to match, adding to the life of the product and upping the value to consumers,” said Seahawk Designs CEO William Jahn. The upholstered panels can be easily changed to match the décor of any bedroom, sliding into place in the center of the headboard. Available in a plain, tufted or box stitch design, Seahawk offers the headboards in an array of popular hues and fabrics, allowing the ultimate in customization.
“Borrowing from the consumer electronics industry, which is constantly adding personalization and design choices for its products, the upholstered panels are our way of giving the consumers even more options when it comes to the design of their sleep systems,” Jahn explained. “We are confident the practicality and the ability to completely personalize the style of the headboard will be great selling points for our retailers and help drive traffic to their stores.”
This design update follows the news that Seahawk will move manufacturing of the Synergy System to the same factory as the STO-A-WAY series, allowing smaller retailers to benefit from being able to request more than one product in a container.
“While the bulk of our business has been larger retailers, we are regularly approached by smaller dealers who would love to join our family of customers but needed greater shipping flexibility, which this new move offers. By combining production under one roof we can more easily mix a container of goods and ship it much more efficiently for a smaller retailer than in the past,” said Jahn. “We are happy to be able to offer this collection to smaller retailers now as they have the option for combined containers, providing them with the perfect amount of inventory of multiple Seahawk products to fit their needs. Our Synergy systems are the most versatile product we’ve ever created. They were engineered and designed to fit 85-percent of all adjustables, to be durable and provide a practical and functional alternative for consumers.”
The Synergy Collection features as much storage capacity as a bedroom chest, with four 22-inch full extension drawers. It is offered in five upholstery options as well as two wood finishes—Espresso and Pecan. Each storage platform can be sold alone or with a matching 60-inch headboard, creating a standout centerpiece in any bedroom. The low profile design sits at nine-inches with three-inch side rails that allow adjustable bases to sit partially hidden inside. The collection also features an innovative dampening pad to help eliminate the noise associated with adjustable bases when the message feature is used.