To continue serving the needs of its customers, Protect-A-Bed is coming to the winter Las Vegas Market with a new sheet set introduction and expanded pillow line-up—both of which coincide with the company’s new, strategically rebranded packaging.
“Every Protect-A-Bed product is now available as part of a larger group or ‘collection’ based on technologies and consumer benefits,” said James Bell, CEO of Protect-A-Bed. “We noticed trends in the industry and listened to what our customers asked for, and after two years in development, we’re thrilled to introduce the new collections.”
As part of its overall repackaging, every Protect-A-Bed product is now categorized as part of a larger collection based on consumer need, technologies and benefits--from basic protection to a thermo-regulating, cool sleeping environment.
The Originals collection includes the core Protect-A-Bed products made with its innovative Miracle Membrane technology, which keeps mattresses free of spills or stains and maintains a cool, comfortable temperature throughout the night. Within this collection, consumers can select from a variety of mattress and pillow protectors.
True to its moniker, the Naturals collection is comprised of products that feature all-natural Eucalyptus-based Tencel. These natural fibers help wick away moisture and prohibit bacteria growth for a cleaner, drier and smoother sleeping surface, free from allergens. Combined with Miracle Membrane, the result is effective protection that is softer than cotton. The collection features mattress and pillow protectors, pillows, and sheets.
The final group is the Therm-A-Sleep, which includes products made with thermo-regulating technologies. This hypoallergenic collection provides the perfect sleeping temperature year-round, resulting in a comfortable and healthy sleep for those with sensitive skin. This collection offers mattress and pillow protectors, pillows and sheets.
Within the new Naturals and Therm-A-Sleep collections, Protect-A-Bed is also unveiling a line of sheets, a series of four pillows and a new technology. The Essentials sheets and Signature pillows embody the Naturals collection with its all-natural fibers. The Therm-A-Sleep Crisp sheets and Snow pillow series will feature a new fabric from Protect-A-Bed, Nordic Chill, which offers the ultimate cooling experience and is cool to the touch. Both collections of sheets will be available in a variety of four colors, and the pillows will be offered in four styles based on sleep preference: side-sleeper, stomach-sleeper, back-sleeper and a multi-sleep position.
“By grouping each of our products within the three collections, the buying process is simplified,” said Bell. “Consumers can easily select the right collection that’s the perfect fit for needs and preferences.”