Malouf set a new standard at Las Vegas Market with record-breaking showroom attendance fueled by the launch of its biggest product release to date: the CarbonCool + Omniphase pillow. Combining the temperature regulation properties of graphite with Omniphase technology—a proprietary application of phase change material (PCM)—the pillow is an unprecedented product that effectively stays cool all night long.
The new pillow delivers cooling from the first touch, due to its instant cooling Ominphase surface and memory foam infused with Omniphase and graphite. Omniphase PCM provides first-of-its-kind heat transfer and thermal regulation through microencapsulated materials that continually change based on the temperature of the heat source. At the molecular level, the material inside the capsules changes from a solid to a liquid when the temperature is high and vice versa when the temperature is low. This continuous cycle is designed keep the pillow surface between 87 and 91 degrees, which research shows is the ideal skin temperature range for deep sleep.
Larry Kommers, owner of Great Mattress and retail partner with Malouf, said his customers are surprised when they first experience the CarbonCool. “Everyone in the store that feels the blue Omniphase material is just amazed at it,” he said. “One turned it over to see if there was a refrigerator attached somewhere.”
Omniphase isn’t the only material to contribute to the pillow’s comfort. It is also infused with super-conductive graphite particles that inherently move heat away from the head, face and neck. The CarbonCool is covered in Tencel mesh cover that quickly absorbs and releases moisture for a soft, breathable feel. The pillow is also CertiPUR-US certified and made in the U.S, ensuring a high quality pillow that will last.
“As soon as we returned home, we ordered the pillows and a customer bought two of them the day after they arrived here,” Kommers continued. “One customer bought a moderately priced mattress and they had to have two of the CarbonCool pillows even before the mattress was to be delivered. Upon delivery the next day, they said how much they liked their pillows. We are looking to sell many of these and also enjoy the trickle down effect to the rest of the Malouf pillow line.”
Malouf kept details of the CarbonCool under wraps until Las Vegas Market began. As word spread, the company reported daily increases to its showroom traffic; ultimately breaking its previous traffic number by more than 30 percent.
“The CarbonCool pillow is the result of extensive research and development so we couldn’t be more happy with the positive feedback we immediately received,” said Malouf’s CEO, Sam Malouf. “The buzz surrounding it verifies the industry is anxious to find better solutions for cooling and temperature regulation in sleep products. With a truly unique technology on our hands, we’re excited for its possibilities.”
Market buzz wasn’t the only thing the company relied on to verify the cool factor of the pillow. Inside Malouf’s showroom, thermal-imaging devices demonstrated the difference between normal foam and its proprietary CarbonCool memory foam. The result highlighted the substantial contrast in heat dissipation and temperature regulation, proving the pillow to be beyond gimmicks.
For more information, visit maloufsleep.com.
About Malouf: Malouf has been innovating, manufacturing, and importing quality bedding products for over 13 years. Malouf’s product lines include Z pillows, WOVEN linens, STRUCTURES frames, SLEEP TITE protectors, and ISOLUS toppers. This comprehensive offering provides retail partners with the tools needed to enhance every mattress sale. Malouf now owns over one and a half million square feet of warehousing space between the east and west coasts, allowing for streamlined shipping logistics and faster transit times.