Hallmart Collectibles is presenting a wide range of fresh, innovative designs across its extensive Soft Home Programs at the spring High Point Market. The company will display a number of its stylish offerings in its 4,000 square foot market showroom, including multi-piece comforter sets, duvets, pillow packs and juvenile bedding.
“Hallmart is planning another sensational market this April,” said Jesse Ghalili, Hallmart Vice President of Sales. “We have long been a destination for soft home and will be ready for to show off innovative and exciting Hallmart bedding, pillows and other fun products to enhance the homes of America.”
Since its founding in 1995, Hallmart’s marquis position has been “Value Price Top of Bed” across all design categories. This spring, the company will introduce a wide array of top of bed ensembles from its ‘Made in USA’ Program—which is available in both adult and juvenile categories. This unique assortment includes exclusive comforter offerings that easily convert into duvets by removing the included polyester, which can then be replaced with a customer-select down (or down-alternative) insert.
“We want to offer the end-user of Hallmart comforters choices and give retailers an additional selling tool with our goods,” Ghalili explained.
Hallmart’s Imported Top of Bed program will also be enhanced with the introduction of 10–15 multi-piece ensembles. With retail prices starting at $55 for five-piece groups, the company is highlighting the unique value proposition it brings to the bedding market.
“We realized tremendous success with the five piece groups at the fall 2015 market and have developed several new offers at this value price point,” added Ghalili.
All of Hallmart’s market introductions will be enhanced with eye-catching Point-of-Purchase opportunities. The company prides itself on its unique display innovations, including the dedicated Top of Bed ensemble shelving that has been a part of Hallmart’s in-store marketing for over 10 years.
“We have listened to our customers to understand the importance of POP and how it drives business to our category,” Ghalili explained. “Most recently, our Pillow Tower has been a real favorite among Hallmart customers. We offer dealer incentives to help them bring our eye-catching powder coated, all metal, signed tower to their stores. Showing 14 pillows in under three square feet of floor space has been a real hit!”