Hallmart Collectibles will showcase two exciting top-of-bed collections at the fall High Point Market. The company is introducing new Day Bed Ensembles from its successful ‘Made In the USA Program,’ in addition to highlighting its Premium Grade Black Label Pillow Program.
The new Hallmart Day Bed Program will expand the company’s current offering of three ensembles to include all of its ‘Made In the USA’ bedding patterns with over 50 groups. With adult- and youth-size ensembles, this program offers retailers made-to-order, American-made day bed accessories that retail from $199.
“The need for day bed soft goods has been overlooked,” explained Jesse Galili, Hallmart Collectibles VP of Sales. “Hallmart has always been fashion-forward with standard top-of-bed products. As we looked for new product ideas for market, the need for day bed soft goods was apparent. And, we’re going all in.”
In addition to the new Day Bed ensemble, Hallmart is bringing a full line of Black Label Pillows to market. The company first introduced the seven pillow collections at the spring High Point Market to high praise from retailers. The assortment has created valuable step-up opportunities, building on the success of Hallmart’s core pillow program.
“Customers were very excited with the program we introduced in the spring and it will be vastly expanded going forward,” Ghalili explained.
The Black Label Program was created in response to retailer input that suggested a growing consumer demand for higher quality pillows. Like all Hallmart Pillows, this new high-end program is ‘Made in the USA’ at the company’s Sun Valley, CA headquarters and operations center—and represents outstanding value at their respective price points. Available in three sizes, the Black Label pillow line-up is made with the standard “Angel Hair” fill—a unique hypo-allergenic alternative to feather/down that offers a soft hand and premium feel.
For all of its pillow collections, Hallmart offers retailers an innovative display support program that is designed to create impulse sales and interest in the category.
“Dealers have responded to the Hallmart Pillow Tower,” Ghalili concluded, “and report great sales results from its impact.”