As the adjustable base market continues to grow in the United States, Glideaway will introduce two new models into its “Comfort Base Lifestyle” collection at the upcoming Winter Las Vegas Market. The new models were developed to afford dealers and their customers more choice at varying price points.
With over 50 years of developing and manufacturing metal bed frames, Glideaway’s latest additions, the Ascend Comfort Base and the Freestyle Comfort Base, allow retailers to expand their variety of offerings on showroom floors to fill in gaps in pricing and features.
In response to retailer and consumer reaction to its patented Elevate Lift feature that allows the entire base to rise to an incline of 12-degrees, Glideaway developed the Ascend Comfort Base. The Ascend features a wireless remote with programmable memory settings and offers all the benefits of Glideaway’s Sleep Enhancement Technology—including the improvement of health concerns like severe lumbar pain and acid reflux—at a more affordable price point. Available in a high-quality Stone Grey upholstered fabric, Ascend retails for $1,599–$1,699 in queen.
With the Freestyle Comfort Base, the company has developed a product unique to the Comfort Base line-up. The Freestyle features a simplified, single split-deck design created to go directly on top of an existing foundation or platform bed. The lightweight, split design of the base also provides a Comfort Base that will give retailers a better e-commerce option than previous adjustable base models with its compact and lighter packaging. It will feature the most popular remote functions, including head/foot up and down and pre-set positions. The Freestyle will retail for $799- $999 in queen.
“The popularity of adjustable bed bases is growing so rapidly that our retailers were asking us to bring more options to their floors at a broader price range so that they could better reach all consumers as well as increase margins,” said Glideaway Vice President of National Sales Dan Baker. “Retailers and consumers responded very positively to the adjustable bed base models we introduced last year—the Prelude, Elevation, [and] Rhythm. With these additions, we can now offer our customers an even broader variety of options and features at all price points to satisfy their customers’ needs.”