Attendees at the Spring High Point Market are in for a bit of engineering magic in the form of the new PRESTO bed frame from Fashion Bed Group. As its name implies, the ground-breaking design instantly and effortlessly adapts to virtually any bed size, style or setting.
“PRESTO brings something completely fresh and new to the category,” said Ron Ainsworth, Senior Vice President of Merchandising and Procurement for Fashion Bed Group. “Never before has there been a bed frame that is so easy to assemble, adjust and transport. Its versatile, high-end look also introduces a new level of sophisticated convenience to the market.”
Expertly engineered with a focus on ease and durability, PRESTO goes from a four-foot box to a bed in moments. Featuring hinged side rails, the innovative frame assembles in less than one minute—with no tools required—and adapts in seconds from Full to Queen to King to Cal King, thanks to easily adjustable cross rails. Simply set the pin located underneath each rail to the desired size.
“The ability to adjust to virtually any bed size eliminates the need for retailers to stock multiple SKUs,” noted Ainsworth, “while providing consumers with a bed frame that can adapt and grow with them as their lifestyle needs change.”
Further distinguishing PRESTO is its premium aesthetic. The sleek, furniture-quality frame features a rich brown finish and modern, functional, design that adds a touch of luxury to any bedroom.
Priced to retail at approximately $299 and designed to last, PRESTO is made of sturdy tubular steel surrounded by durable styrene (ABS) plastic. The frame can support up to 2,000 pounds, yet the components are lightweight—just 59 pounds total—and conveniently pack into one easy-to-maneuver box, making PRESTO simple to stock, ship and move.