As one of the few exclusively adjustable bed base manufacturer still showing at the High Point Market, Ergomotion said its focus for the market is to increase the number of furniture retailers who are adding this fast-growing product segment to their floors. Keenly aware of the challenges that technical adjustable base products can pose, Ergomotion now offers a number of support services that streamline post-sale logistics for its retail partners. In addition to emphasizing its portfolio of adjustable bases, the brand will also showcase its new comprehensive post-consumer-sale support program at the spring High Point Market.
At the spring market, Ergomotion will spotlight its Motion Bedroom Furniture, which delivers adjustability to any bed with its slim, zero-clearance design. An easy addition to the bedroom displays in a retail showroom, Motion Bedroom Furniture does not require additional floor space and provides for seamless add-on sales. Ergomotion’s three-model Element collection, part of the Motion Bedroom Furniture offering, provides a variety of functionality typically found in more traditional adjustable bases. Element is fully equipped with USB ports, auto head tilt, preset zero-gravity, massage, head-and-foot articulation, features wireless remote and more. The other models have a variety of the features, and each of the designs have the company’s quiet, silent-drive motors, power outage protection and gravity release.
“Adjustable bed bases are highly technical and are designed and engineered with a variety of moving components and motors,” explained Gui Peres, Ergomotion director of global sales. ”They are very different from most products in furniture showrooms that are mostly static. We’re the experts in set up, training and should it be needed, warranty repair. Those details aren’t the responsibility of our retail partners.”
At the winter Las Vegas Market, Ergomotion touted its marketing and point-of-purchase support benefits through Club Ergomotion. By handling all post-sale logistical details, the brand has significantly enhanced their benefits program for Club Ergomotion participants. The addition of hands-off, white glove delivery service and set up plus warranty services allows retail partners to focus on sales while their customers enjoy a seamless fulfillment experience.
“We are committed partners with our network of retailers and by taking away their need to create marketing collateral, deal with warranties after a sale and conduct sales training, we lift the weight of the peripheral activities so that they are free to concentrate on their consumers and growing sales,” Peres said.
Built on the premise that luxury sleep is achieved through style and substance, the company incorporates technology where it makes sense. Just as Ergomotion’s adjustable bases are designed to accommodate the industry’s leading mattresses and to seamlessly integrate with existing bed frames and beds, the brand seamlessly backs its partners with their portfolio of integrated support benefits.