E.S. Kluft & Co. is creating its first-ever Aireloom branded pillows to compliment the recently introduced Aireloom Aspire Collection. The move is in direct response to requests from consumers who so enjoyed “rest-testing” the Aireloom pillows used as point-of-purchase materials by Kluft’s retail partners, they requested pillows to purchase for their own homes.
Designed to seamlessly blend with any Aireloom Aspire mattress, the new pillows are 100-percent visco-foam and feature an open-cell structure for increased breathability and comfort. Like the mattresses, each pillow is finished with a unique heavy-weight, double-knit cover with a gathered TENCEL® fabric that is both soft as silk and cool as lightweight cotton. The ecru colored ticking stands out nicely against a light-gray spacer cloth that runs along the edge of the pillow and features the Aireloom brand name. That spacer cloth is outlined in white bridal-satin piping. The pillows are available in a standard size and retail for $159.
“We’ve been hearing the same feedback from our retailers ever since we launched the Aireloom Aspire Collection – customers don’t just love our mattresses, they’re thrilled by the enveloping feel of our pillows, originally designed solely as point-of-purchase materials. We saw a strong opportunity to increase sales tickets for our retailers, prompting us to create the first-ever Aireloom pillows. Keeping with the spirit of the collection, these pillows are moderately priced, but like all things Aireloom, they provide a lavish comfort feel,” said E.S. Kluft & Company President and CEO Earl Kluft.
Designed as one of Kluft’s most affordable collections, the Aireloom Aspire is aimed at an up-and-coming younger demographic who desire a taste of the luxury lifestyle. At the 2013 Summer Las Vegas Market, Kluft introduced a new, expanded collection featuring four distinct models with price points ranging from $2,000 to $3,000. At the entry-level price point, Aireloom offers both a hybrid coil and foam construction and a companion foam line. A step-up model offers a hybrid foam and innerspring mattress option that utilizes airegelle™ and unique temperature regulating technology. Finally, a step-up starting at $2,500 and up to the $3,000 price point, provides the benefits of temperature regulation with the added benefits of a hybrid latex and foam construction. All innerspring options feature individually wrapped coils and at each price point, the Aireloom Aspire is available in plush, medium and firm comfort feels.
About E.S. Kluft & Co.: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature advanced patented conforming designs and technologies, as well as the highest quality materials, such as American made natural Talalay® latex, airegelle™ technology, bio-based foams, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft’s flagship factory is located in Rancho Cucamonga, CA and in 2012 the company added a state-of-the-art East Coast facility in Hazelton, PA. Aireloom and Kluft products are available in more than 350 select U.S. retailers and internationally.