Dormeo Increases Attachment Rates with New “Evolution Dream” Pillows

Dormeo Evolution Dream Memory Foam PillowDormeo N.A. is expanding its collection of bedding accessories with two new pillow introductions at the upcoming Winter Las Vegas Market. The new Dormeo Evolution Dream Pillow and the Dormeo Evolution Dream Memory Foam Pillow are designed to compliment its luxury foam mattresses, offering retailers the ability to increase attachment rate with pillows.

Perfect for back, side and stomach sleepers, the medium-soft Dormeo Evolution Dream Pillow and the medium-firm Dormeo Evolution Dream Memory Foam Pillow de- liver luxurious comfort with the ergonomic support to help keep the spine in the optimum sleeping position.

“The best night’s sleep comes from sleeping on a complete sleep system, which we believe is 80 percent mattress and 20 percent pillow. The Evolution Dream pillows provide the same comfort, support and cooling benefits as our mattresses and are the most complimentary accessory to our foam mattresses,” said Dormeo N.A. CEO Jon Stowe.

The center of each pillow uses Octaspring Technology’s MemoryCoils to cradle the head and firmer Ecocell EcoSprings along the pillow’s sides, to create separate support zones. The outside layers of the Dormeo Evolution Dream Memory Foam Pillow is made of BreathNTech, plush and cooling memory foam, to provide a soothing contour while avoiding heat retention. The outside layer of the Dormeo Evolution Dream Pillow is wrapped in a plush fiber sleeve to wick away moisture and give a downy-soft feel. The pillows also feature removable and washable ultra-soft covers with air-mesh panels, allowing air to travel freely through the pillow, preventing hot spots and the build up of excess heat.

“With this introduction, we not only build out our top-of-bed line-up,” Stowe continued, “we offer our retailers the ability to increase their attachment rate and increase ticket sales.”

For more information, visit: dormeo.com