Customatic Adjustable Bedz is introducing a number of new fabric, color and design options that will be available on select models of the company’s adjustable bases. This introduction supports Customatic’s philosophy of fostering close collaboration between the company and its retail partners.
“We launched these new design styles to reflect the varied target demographics our retailers are working to attract,” said Customatic Adjustable Bedz Partner, Phil Sherman. “The current state of the market tends to see oversaturated styles that are truly commonplace. We want to move the category forward with the next generation of clever styles and designs for our adjustable bases.”
Customized designs and exclusivity are two effective ways for retailers to set themselves apart from the competition. Customatic’s new adjustable bed base materials include fashion forward textures and patterns such as tweed, herringbone, micro-fiber, faux-leather, mesh and circular knits. All will be available in a wide variety of colors—from neutral browns, tans, and beiges to vibrant reds, greens, and blues—to match any showroom or home decor. Depending on selections, the design combinations will range from traditional to ultra-contemporary styles. The company says its ultimate goal in offering new design options is to allow the retailer to create an individualized frame that will best fulfill the needs and desires of their unique customers.
“At Customatic, we seek to create valuable collaborations with our partners,” Sherman continues, “and our new fabric, color and design options are the next step in creating unique, attractive products.”