Positioning itself as a one-stop resource for sleep retailers, specialty mattress and bed-in-the-box manufacturer, Classic Brands has developed a collection of upholstered, easy-to-ship headboards. This stylish add-on product is an ideal compliment the brand’s extensive mattress portfolio.
Offered in full, queen and king sizes, each of the six designs are available in multiple colors and feature design details that include nail head trim, decorative tape edge and deep button tufting to convey an upscale loft feel. With a variety of shapes including a high-back, shelter design version for dramatic presentation, styles in the collection range from traditional to transitional.
In order to offer a sophisticated and completed look, Classic Brands created an upholstered platform frame with wooden slats to coordinate with the upholstered headboards. The frame is available in twin, twin XL, full, queen, king and California king.
“By expanding our product offering to include these well-tailored headboards, we have created a seamless buying experience for our retail partners, as well as for their customers,” said Michael Zippelli, president and chief executive officer of Classic Brands. “The new products are all easily shippable and easy to set up, making them the perfect e-commerce companion for our mattresses.”
Priced to retail between $299 and $599 in queen, the beds will be sold under the company’s DeCoro upholstery brand.