Blu Sleep Products is expanding its sleep accessories line with a collection of pillows infused with essential oils along with mattress and pillow protectors designed with high-tech fibers that help regulate temperature and moisture control. The company will introduce this new selection of sleep accessories at the Winter Las Vegas Market.
The Essential Collection is comprised of four pillows made from Italian, water-expanded memory foam for extra softness and dressed in bamboo covers. The line features a carefully selected assortment of essential oils to deliver soothing aromas. The pillows—Calm, Soothe, Elevate and Restore—are infused with either chamomile, lavender, citrus or eucalyptus oils. Each pillow offers medium comfort, a medium profile and are priced to retail at $80.
The two designs of pillow and mattress protectors—Silver and Arctic—are made with fabrics that feature cooling and antimicrobial properties. Silver is treated with Silver Tech, which is anti-odor, antimicrobial and dust mite resistant. Arctic features a water-resistant fabric with cooling technology that also wicks away moisture.
“Our extended line of sleep accessories will give retailers the opportunity to tap into those all-important add-on sales when consumers purchase a new mattress or pillow,” said Elizabeth Dell’Accio, vice president of Blu Sleep. “Consumers are weary of visiting multiple stores to outfit a new bedroom. These additions to the Blu Sleep line help retailers offer one-stop shopping convenience.”